How To Make Book Marketing Fun
When most authors hear the words book marketing, their shoulders shoot up to their ears and their heart rate ticks up like someone just asked them to sell timeshares at the airport. If that’s you, take a breath. You’re in the right place.
The truth is simple but wildly freeing:
Book marketing doesn’t have to feel salesy.
Book marketing doesn’t have to feel sleazy.
Book marketing doesn’t even have to feel hard.
In fact, book marketing can be joyful, creative, and deeply connected when you approach it the right way.
And yes, it matters, whether you’ve just started writing your memoir or your book has already been out for a year.
Book Marketing Begins Before You Publish
A common mistake authors make is waiting until the book is printed to think about marketing. But effective author marketing starts long before publication day. Your future readers want to walk beside you on the journey as you write, revise, doubt, grow, and ultimately share your story.
Marketing early helps you:
Build an engaged audience
Develop your author platform
Create anticipation
Cultivate connection with future readers
Strengthen your confidence long before launch
Book Marketing Is Sharing, Not Selling
If your book is a service to others, and it is, marketing becomes an extension of that service. You lived something powerful. You learned something important. You survived something meaningful. Your book is the lantern someone else is searching for. Marketing simply places that lantern where readers can see it.
Build a Social Media Presence That Feels Real
You do not need to dance, lip-sync, or turn into a walking advertisement.
Start with honesty:
Share your writing process
Offer insights from your memoir
Tell mini-stories
Give valuable tips
Connect with other writers
Social media works best when it's human, warm, and conversational.
Create Your Digital Home: A Simple One-Page Website
All you need is:
A photo
A short bio
A book description
Social links
An email sign-up
A clear invitation to join your free Facebook group
Simple is powerful.
Blogging Builds Trust and SEO
Blog about:
Behind-the-scenes writing updates
Writing lessons learned
Themes from your memoir
Short stories from your life
Book recommendations
Blogging positions you as a thoughtful, intentional storyteller.
Get the Book Launch Blueprint for Only $7
If you want a step-by-step roadmap to launch and market your book, whether it’s written or not, grab my Book Launch Blueprint. It’s normally $47, but right now it’s available for a limited-time pre–Black Friday price of $7. You’ll learn exactly how to build your author platform and market your memoir with confidence.
Want Personalized Help? Book a 1-Hour Clarity Session
We’ll map out your message, ideal reader, platform, and marketing plan. You’ll leave with strategy and confidence. Schedule your Clarity Session now.
Join My Free Facebook Group: Memoir Magic for Aspiring Authors
If you want community, accountability, and encouragement, this is your corner of the internet. Join us for prompts, inspiration, support, and connection. I’d love to have you. Click here and come on in!